A flexible approach to investment and operations has proven essential for many Vietnamese exporters in navigating the risks associated with the shifting U.S. tariff policy. This adaptability highlights the importance of avoiding overreliance on a single market and strengthening internal capacities to ensure long-term stability and resilience. Keeping a cool head Despite the impact of U.S. tariffs, the leadership at Dony, a garment manufacturer, has remained composed amid shifting market conditions. This confidence stems not only from the fact that the U.S. accounts for about 20% of the company’s exports, but also from its proactive preparations to navigate unforeseen challenges. Pham Quang Anh, general director of Dony, said the company had already prepared for unexpected market shifts, particularly in the wake of major disruptions such as the Covid-19 pandemic, excess inventory, and geopolitical crises. “We’ve come to expect the unexpected this decade. That’s why strengthening our internal capabilities and building reliable partnerships have become our top priorities,” Anh said. Over the past decade, Dony has strategically expanded its market reach beyond the U.S. to include Russia, Africa, the Middle East, and Southeast Asia. This diversification has reduced the company’s dependence on any single market and mitigated its vulnerability to external […]
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