Crowne Plaza Phu Quoc Starbay is expanding its wellness offerings with daily sunrise and sunset swims, aimed at helping guests stay refreshed and recharged.
This initiative is part of Crowne Plaza’s broader wellness-focused strategy, which includes zoned guestrooms at Crowne Plaza Kuala Lumpur City Centre to support work-life balance.
A YouGov survey found that 70% of travelers are more likely to embrace blended travel if offered affordable deals and amenities that cater to both business and leisure. To address this demand, Crowne Plaza’s IHG One Rewards program enables members to earn and redeem points for free nights, exclusive experiences, and benefits such as bonus points, Food & Beverage Rewards, and Confirmable Suite Upgrades.
As more travelers prioritize in-person connections in an increasingly digital world, the survey also revealed that 37% of respondents choose blended travel to spend quality time with family and friends while fulfilling work obligations. In response, Crowne Plaza’s Meetings & Events Concierge program offers personalized itineraries that facilitate both professional networking and meaningful social interactions, ensuring a well-rounded travel experience.
