In today’s competitive business environment, digital transformation and the integration of AI tools tailored to specific business needs are critical for achieving sales targets. “Focus on the numbers,” a sales director recalls being urged by investors and management before every meeting. To meet these demands, her company has heavily invested in building an in-house marketing and digital team while also partnering with a digital agency. Together, they use specialized tools and reports to monitor social media, promote the brand, and track competitors. Unfamiliar territory for Vietnamese businesses Over the past two years, AI tools such as ChatGPT, Gemini, and Copilot have gained popularity for tasks like generating text-based images, designing logos, and professional photo editing. However, according to experts, these tools only scratch the surface when it comes to meeting the complex needs of businesses. “These are merely personalized tools, insufficient for addressing critical business needs like accessing market insights, identifying potential customers, or managing real-time inventory,” said Nguyen Ngoc Tram, CEO of U.S.-based IPGEEKLAB. Speaking during a January 3, 2025, panel discussion on “Leveraging AI and Global Certified Standards for Foreign Market Entry,” Tram emphasized the importance of selecting the right tools. “To succeed, businesses must invest time in […]