Developing a brand exclusively for wealthy customers and offering asset management services for individuals and families have emerged as a strategy of banks in recent years. More intense competition In early July, Techcombank officially launched Techcombank Private, a privileged service for customers with a balance of US$1 million or more, or with total assets of VND25 billion on average in the last three months. This exclusive service provides financial and non-financial management solutions, including investment advice, inheritance planning, residence procedures, healthcare, and a range of associated privileges. Simultaneously, HDBank introduced HDBank Priority, a program titled “Enjoying Privileges, Increasing Benefits,” offering dedicated products with numerous privileges and benefits for customers and their relatives with total assets of VND2 billion or more at the bank. The bank provides exclusive consulting rooms with consultants specializing in various business areas, premium healthcare privileges, such as health and travel benefits, spending reimbursements, and higher interest rates for savings. Two years ago, the Bank for Investment and Development of Vietnam (BIDV) launched Private Banking, targeting affluent and ultra-high net worth customers. The service offers investment, insurance, savings, and associated conveniences and privileges. In March 2020, MBBank collaborated with the Swiss private bank Bordier, which specializes in […]