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Sunday, November 17, 2024

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Brand Finance

Vietnamese brands surge in value post pandemic: report

HCMC – Military-run telecom carrier Viettel is the most valuable Vietnamese corporate brand, with its brand equity rising 44% year-on-year to US$8.8 billion, according...

Minor steps needed before going global

Academic and industry experts believe it is time to take a comprehensive and concrete approach to building Vietnam's national brand. Vietnam's national brand value has...

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