As the middle class in Vietnam continues to grow, consumers are becoming increasingly demanding and discerning. The ability to adapt to these changes is seen as a crucial factor for local businesses to stay at the forefront of emerging market trends. The economic headwinds that Vietnam has faced since early this year are likely to impact the spending of local consumers, according to a recent report by global management consulting firm McKinsey and Company. In 2023, declining demand in Vietnam’s key markets such as the U.S. and the European Union […]