In every economy, domestic consumption plays a crucial role. As Vietnam’s export values are projected to grow around 9-10% in 2023, it becomes essential to understand and update ourselves about the domestic market. Specific characteristics of the domestic market Every country’s domestic market has its unique characteristics and advantages. In the case of Vietnam, the country’s population is reaching 100 million people, and the middle class is expected to account for half of the population by 2035, signaling significant expansion. Moreover, the Vietnamese consumer confidence index (CCI) remains high, driving […]