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Protecting small vendors on e-commerce platforms

The explosion of e-commerce has created vast opportunities for hundreds of thousands of individuals, small businesses, and digital vendors in the digital economy. However, behind this dynamic façade lies an uncomfortable reality: these small vendors are increasingly reliant on major platforms with no clear mechanisms in place to protect their rights. Digital vendors on the back foot Since the beginning of the year, many major e-commerce platforms have rolled out new fee structures, raising rates by two to three times compared to previous levels. Platform representatives argue that these rates have been carefully calculated based on market conditions and the needs of both buyers and sellers, with the additional revenue being used to upgrade the platforms and implement solutions to support sellers’ sustainable growth. However, this remains a heavy blow to nearly 500,000 sellers active on the three leading e-commerce platforms, which together account for 98.6% of Vietnam’s e-commerce market, according to data from YouNet ECI. E-commerce has become an indispensable part of Vietnam’s economy, with platforms experiencing significant growth and increasingly serving as key sales channels for both businesses and individual sellers. According to the 2023 Vietnam E-commerce White Paper, 61% of internet users identified e-commerce platforms as their […]
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Multiple benefits of free trade zone development

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Vietnam to draft e-commerce law in 2025

HCMC – The Ministry of Industry and Trade has announced plans to draft a new E-Commerce Law in 2025, aiming to harmonize regulations and...

OnPoint acquires Thai firm to strengthen e-commerce segment

HCMC – OnPoint, a leading e-commerce enabler in Vietnam, has acquired Thai e-commerce enabler CREA to bolster its presence across the Southeast Asian market. Tran...

VAT for low-value imports

Regarding the identification of digital platforms responsible for value-added tax (VAT) collection, along with the roles of sellers and buyers, this article discusses the...

Temu ordered to suspend operations in Vietnam over absence of license

HCMC – The Department of E-commerce and Digital Economy at the Ministry of Industry and Trade has instructed Temu to suspend its sales operations...

Vietnam monitors livestreaming and revenue generation on social media

HCMC – Vietnam has introduced new regulations requiring social media platforms to obtain licenses for live sales and revenue-generating activities. According to Decree 147/2024/ND-CP, effective...

Draft law requires e-commerce platforms to pay tax on sellers’ behalf

HCMC – Vietnam is preparing to mandate that e-commerce platforms, including foreign operators, pay taxes on behalf of sellers under the proposed amendments to...

Expanding e-commerce market

Vietnam’s e-commerce market is expected to amount to US$14.7 billion in 2024, with mid-range products making up a majority of sales. By 2029, the...

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