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Ho Chi Minh City
Monday, June 2, 2025

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inbound tourism

Caught between mass and niche

Vietnam’s tourism industry faces a challenge in choosing between catering to guests who prefer luxury services or accommodating mass tourism with more budget-conscious visitors The global economic slowdown, coupled with U.S. President Donald Trump’s tariff policy, is expected to have tremendous impact on global tourism this year. Despite over six million international tourists coming to Vietnam in the first quarter, the sector is facing a tough challenge in reaching its target of 22-23 million foreign visitors in all of 2025. Identifying the right market segments and strategically optimizing visitor spending are becoming increasingly crucial. The story of Monaco Monaco, a small country by the Mediterranean Sea, has a population of over 38,000 and a land area of a little over two square kilometers, making it the world’s second smallest nation after the Vatican. Despite its size, Monaco is incredibly wealthy, with one millionaire for every three residents. A dream destination for luxury travelers, the kingdom is renowned for its opulence, featuring iconic attractions like Monte Carlo’s bustling entertainment scene, lavish hotels, and streets lined with luxury cars. Affluent visitors flock to Monaco to indulge in high-end experiences, shop for exclusive brands, and admire its timeless, romantic beauty. Monaco welcomed over […]
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