While discussions around the Politburo’s Resolution 68-NQ/TW on private sector development often center on administrative reform or business development support, one critical yet overlooked aspect is business ethics. As Vietnam’s economy increasingly pivots toward private sector-led growth, business ethics is no longer optional—it is essential for maintaining market trust and ensuring sustainable development. Resolution 68 has created multiple opportunities for the private sector to thrive. While much attention has been given to efforts to cut red tape, reduce compliance costs, and streamline administrative processes, an equally critical—though less publicized—dimension is the promotion of business ethics. In an increasingly competitive environment, the temptation to pursue profits at all costs is real. Against this backdrop, institutionalizing ethical standards is not only key to fostering transparency, but also essential for building the foundation of long-term, sustainable growth. Recent scandals involving counterfeit goods, unsafe food, and commercial fraud have once again raised serious red flags. In each of these cases, business ethics were clearly treated as an afterthought. The widespread deception of consumers reflects not only a culture of opportunistic business practices but also a blatant disregard for public safety and the rule of law. From a decline in trust… Before examining Vietnam’s specific […]