The German Business Association (GBA) has been playing a pivotal role in strengthening bilateral cooperation between Vietnam and Germany. In an exclusive interview with The Saigon Times, Alexander Ziehe, new chairman of the GBA, revealed the ambitious vision of the new board amidst Vietnam’s evolving business landscape. Excerpts: The Saigon Times: The GBA has a longstanding commitment to supporting German businesses in Vietnam and strengthening cultural ties between the two nations. What does the new board plan to do to uphold and advance these important missions? Alexander Ziehe: Indeed, maintaining these missions is at the core of our agenda. Working closely with our partners at the German Chambers of Commerce Abroad (AHK), our aim is to ensure that the business community in Vietnam receives exceptional support and remains highly motivated. Vietnam offers a wealth of opportunities as an investment destination, particularly with the emergence of new sectors. For example, there is growing interest in green technologies, driven by the Government’s commitment to achieving carbon neutrality. Additionally, Vietnam boasts a robust consumer market experiencing significant growth. At the GBA, we are dedicated to fostering increased collaboration between our counterparts in Germany and Vietnam. Through our extensive network, we provide business and […]