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Vietnam beauty expo opens in HCMC with 3,000 brands

The Saigon Times

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HCMC – More than 3,000 brands from 600 companies are showcasing their products at Vietbeauty & Cosmobeauté Vietnam 2025, which opened on July 24 at the Saigon Exhibition and Convention Center (SECC) in HCMC.

The exhibition, organized by Informa Markets Vietnam, runs until July 26, 2025.

With an exhibition space of 17,600 square meters, Vietbeauty & Cosmobeauté Vietnam 2025 continues to serve as a meeting point for leading beauty brands from countries and territories, such as South Korea, Japan, Singapore, Thailand, China, the United States, France, and Italy.

The exhibition covers the entire value chain – from supply to finished products – including professional products and equipment for hair salons, nail salons, spas, aesthetic clinics, as well as medical devices supporting cosmetic surgery.

Exhibitors at the event include original equipment and original design manufacturers (OEM/ODM); companies specializing in product design and development; providers of cosmetic packaging and production technologies and equipment; suppliers of cosmetic ingredients; brands offering weight management foods and beverages; healthcare products; medical aesthetic devices and products; perfumes, cosmetics, and personal care items; as well as equipment and professional care solutions for beauty clinics and spas.

In addition to product showcases, the organizers have created a comprehensive experience journey featuring a series of industry seminars, beauty skill competitions, and perfume-making workshops.

According to the latest report from Kirin Capital, Vietnam’s cosmetics market is estimated to reach over US$2.4 billion in 2024, marking a 3.4% increase compared to 2023.

As beauty demand continues to grow, this figure is projected to rise to around US$2.7 billion by 2027, with a compound annual growth rate (CAGR) of over 3.3% from 2023 to 2027.

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