HCMC – Vietnamese online shoppers were more active in November, with their transactions on four major e-commerce platforms amounting to nearly VND32 trillion.
This information was reported by the e-commerce data intelligence platform EcomHeat, managed by YouNet ECI, after having analyzed data from 2.6 million virtual stores on Shopee, Tiki, Lazada, and TikTok Shop e-commerce platforms.
Numerous promotions and sales programs were launched last month to stimulate year-end shopping. As a result, 405,000 vendors on the four platforms reported successful transactions in the month.
Among them, Shopee emerged as the top performer, generating a staggering 72.7% of the total revenue, equivalent to VND22,670 billion, and leading in all product categories.
TikTok Shop and Lazada accounted for 17.2% and 9% of the revenue, respectively. While TikTok Shop excelled in fashion, accessories, beauty, and food and beverage categories, Lazada showed strength in high-value products like tech items, home appliances and audio equipment. In November, tech products alone generated VND385 billion in revenue for Lazada.
Lazada also led in terms of the average cost of a product, with an average price of VND162,000. Shopee followed with VND116,000 and TikTok Shop with VND108,000, the lowest.
