HCMC – Vietnam’s real estate market is expected to regain momentum this year, driven by improving investor sentiment, lower borrowing costs, and more transactions across key asset classes, according to JLL’s Vietnam Property Market Outlook 2025.
Despite global economic uncertainties, Vietnam remains one of Asia’s fastest-growing economies, with implemented foreign direct investment (FDI) reaching US$25.4 billion in 2024. Major infrastructure projects continue to fuel the expansion of real estate hotspots nationwide.
As the economy grows amid market fluctuations, JLL notes an improving investment landscape, supported by a rising middle class and an increasingly sophisticated investor base. These factors reinforce Vietnam’s position as an attractive real estate market in Southeast Asia, said Trang Le, country head of JLL Vietnam.
Vietnam’s office leasing market has shown strong activity, with net absorption surpassing 43,000 square meters in 2024, reflecting resilient corporate demand. Tenant preferences are increasingly shaped by sustainability and wellness considerations, with green-certified office buildings becoming prime locations for leasing.
Companies are prioritizing high-quality, modern workspaces that enhance productivity and sustainability. This trend is particularly evident in HCMC’s downtown districts, where Grade A and Grade A+ office spaces have seen a 1.3% year-over-year increase in asking rents.
After experiencing record-low supply levels in 2024, Vietnam’s residential sector is set for a revival, driven by regulatory amendments aimed at improving transparency and expediting project approvals. Developers and investors continue to focus on Hanoi, HCMC, and satellite urban areas, where demand is expected to strengthen.
As Vietnam’s property market enters a new phase of economic growth, JLL remains optimistic about 2025, citing rising deal flows, strong market fundamentals, and ongoing regulatory improvements as key drivers of the sector’s resurgence.
