With More Cheers, Come Home Safe and Sound Because Someone Needs You
Persistently pursuing the goal of promoting a Responsible Beer-Drinking culture in Vietnam, helping beer lovers in particular and people in general realize their responsibility at every party, AB InBev has built its journey of Enjoying Beer Responsibly Because Someone Needs You – Come Home Safe and Sound through cooperation with Begroup and Xanh SM, the leading technology transportation application, to launch the campaign “Enjoy Beer Responsibly Because Someone Needs You” with super incentives up to 50k/trip when customers enjoy beer and use motorbike, car, taxi services. AB InBev believes that for everyone, beer helps connect, beer enhances the flavor of dishes, and beer is an almost indispensable catalyst in parties between family members, friends, colleagues. One should enjoy beer responsibly, properly, and in moderation so that every party is one of great joy.
Ms. Dinh Ngoc Thuy Vy, Communication and Corporate Affairs Manager, South East Asia region said: “As one of the world’s leading beer manufacturers, AB InBev always wants to bring quality products, wishing that every bottle of beer of any brand belonging to the AB InBev group is enjoyed properly, moderately and responsibly. The campaign “Enjoy Beer Responsibly Because Someone Needs You” organized annually is a testament to AB InBev’s continuous efforts in the sustainable development strategy of Environment – Society – Corporate Governance to promote positive and meaningful impacts on a global scale in general and in Vietnam in particular.
“Through this year’s activities, we continue to directly promote and help consumers fully understand AB InBev’s responsible beer-drinking culture: (1) enjoy beer when you are 18 years old (2) do not drive after enjoying beer (3) use public transport to come home safe and sound (4) do not go with strangers (5) do not force others to drink beer, and we believe that consumers will respond and join us in strongly spreading this message and responsible beer drinking culture to friends, relatives and those around them. Together, we aim for every beer experience to be a positive experience, for a future together with more cheers.”
