Sao Mai (Morning Star) has always stayed true to its course, never deviating from its role and direction. Carrying the message and spirit of a star illuminating the vast universe before sunrise, Sao Mai Group consistently pioneers not just in its diverse business ventures but also in its commitment to giving back to the community.
Reflecting on the past year
While 2024 held high hopes for a post-pandemic recovery and new opportunities, it also delivered unexpected and harsh trials.
The first half of the year saw prolonged droughts that devastated crops and rice harvests in Mekong Delta provinces. Water sources dried up, and the land cracked, while coastal areas faced the threat of saltwater intrusion. Later in the year, the northern regions were hit by typhoon Yagi, which ravaged everything in its path and left behind heartbreaking scenes of loss.
Despite these hardships, Sao Mai remained steadfast in its commitment to helping those in need, offering comfort and support in difficult times.
Continuing the journey of compassion
Sao Mai Group continues its commitment to social welfare by actively participating in the “Joint Efforts to Eliminate Temporary and Dilapidated Houses” program and “For the Poor” Fund Campaign 2024, organized by the An Giang Provincial Party Committee, People’s Committee, and the Vietnam Fatherland Front. This initiative also includes fundraising for the “Spring Tree” program, which aims to support thousands of underprivileged families for the Lunar New Year 2025.
In addition to financial contributions, Sao Mai dedicated significant resources to decorating streets and parks with spring flowers, bringing beauty to public spaces as the new year approached.
In September, Sao Mai donated VND2.5 billion to provinces severely affected by typhoon Yagi, demonstrating its strong sense of social responsibility and compassion.
After nearly 30 years of growth, Sao Mai Group has become one of An Giang Province’s leading companies, ranked among Vietnam’s top 50 for stable development. This success stems not only from hard work but also from a commitment to building a happier and more civilized society.
For Sao Mai Group, recognition is secondary to the meaningful impact of its actions. The company emphasizes gratitude for its success by contributing to the community, beautifying its homeland, and bringing joy to disadvantaged families as the Lunar New Year approaches.
Sao Mai believes the essence of business lies in “earning profits by serving society through good products.” This philosophy drives the group to continuously innovate and improve product quality, with customers being its primary motivation. As a result, Sao Mai Group has become a leading example of excellence and reliability in the market, particularly in the aquaculture sector.
With the Lunar New Year just weeks away, 2024 is drawing to a close, leaving behind a lasting impression of its joys and challenges. Anticipating the new year and the festive season, Sao Mai Group is preparing to relaunch its annual “Sao Mai Celebrates Tet with the Underprivileged” campaign. This initiative, a cornerstone of the group’s community outreach, goes beyond simply marking the holiday season. It will deliver meaningful gifts to disadvantaged families in the local area and surrounding provinces, ensuring a joyous and united Tet celebration for everyone.
