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Leveraging AI, global certified standards for foreign market entry

By Nhu Huynh

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The Saigon Times Group, in partnership with the HCMC Department of Industry and Trade, will organize a panel discussion titled “Leveraging AI and global certified standards for foreign market entry.”

As part of the fifth HCMC Brand Awards, the event will be held on January 3, 2025, at 1:30 p.m. at Gem Center, 8 Nguyen Binh Khiem Street, Dakao Ward, District 1, HCMC.

This discussion will address the transformative impact of artificial intelligence (AI) in international trade. Attendees will learn how AI-powered tools can streamline market entry strategies, gain insights into the complexities of brand and trademark protection in the AI era, and understand the importance of certifications and inspections for exports to major global markets.

The panel will include Nguyen Ngoc Tram, CEO of a U.S.-based IP research lab and a committee member of the American Intellectual Property Law Association (AIPLA), and Nguyen Nam Tran, head of the Business Assurance Business Unit at SGS Vietnam. Nguyen Trang Phuong Thao, founder of NTPT Institute, will moderate the discussion.

Interested readers are invited to register for the event here or contact

  • Ms. Nhu Huynh, External Relations and Brand Development Department, Saigon Times Group
  • Tel: 0981 698 697
  • Email: nhuhuynh@thesaigontimes.vn

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