When low-price goods and services are preferred, it means consumers are having lower disposable incomes. This phenomenon is now seen in many European countries as well as in China, but the reasons vary from inflation to deflation. In search for affordable goods to cope with higher expenses In many eurozone countries, chains of budget supermarkets and stores have been popping up and attracting consumers as inflation has mounted. Such names as Action, GiFi, Stokomani, Primark, Aldi, and Lidl have become more popular owing to their competitive prices. The strategy embraced […]
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