Preventing counterfeit goods requires tackling the problem at its roots and controlling supply at the source, said Dr. Huynh Thanh Dien at Nguyen Tat Thanh University in an interview with The Saigon Times. Why do counterfeit goods persist? The Saigon Times: Since the crackdown on counterfeit goods started in late May 2025, commercial activities at major markets and shopping centers in Hanoi and HCMC, such as Ninh Hiep Market and Saigon Square, have yet to return to normal. This may not be an unusual occurrence. Business operations are anticipated to resume soon, and violations are likely to continue, as observed in the past. What is your take on this matter? Dr. Huynh Thanh Dien: Actually, counterfeit goods pose a significant challenge to the economy. Genuine businesses invest considerable time and resources in bringing a product to market—from concept and design to production, packaging, and brand building. However, the widespread presence of counterfeit products makes it extremely difficult for authentic goods to compete, especially on price. Counterfeit producers slash costs at every stage, allowing them to sell their products at a fraction of the original price—sometimes just one-third, one-fifth, or even less. This not only discourages legitimate entrepreneurs from entering the […]