A young woman became a triathlete in 2019, and she then founded her own sportswear business. Having participated in quite a few amateur and professional running competitions, Nguyen Thi Kim Xuyen always tries to renovate herself every weekend with her children and her friends by playing different sports games. In 2019, she began to practice triathlon (swimming, cycling and long-distance running) as a way to challenge herself and to maintain physical endurance. She said she could finish the IRONMAN 70.3 Vietnam held in the central coast city of Danang in September this year right from her first participation in a triathlon because she had peace of mind and did not care about the result. Xuyen does not have to take time to balance her business and sports. “Sports help me understand consumers’ mentality so that I can have many good ideas for my Vietnamese brand sportswear,” she said. She used to own a Vietnamese fashion brand before shifting to sportswear business. Given her advantage in the fashion industry and her wish to offer domestically-made products to local people in the context that many foreign firms have entered the market, she has founded the Vietnamese brand Viet Onways to supply Vietnamese-made […]