In today’s digital age, brands are more than just names; they are holistic experiences. Strong brands build a company’s reputation, cultivate customer loyalty, and pave the way for global expansion.
Drawing inspiration from the success stories of Vietnamese businesses expanding their brands into foreign markets, the Saigon Times Group and the HCMC Department of Industry and Trade will jointly organize a training program titled “Unlocking revenue growth through brand building.” The event aims to empower businesses with the competencies for brand development and sustainable growth.
The program, bringing together a panel of experts in intellectual property (IP) law, IP commercialization, copyright, e-commerce, taxation, and banking, is tailored for businesses that have won the HCMC Brand Awards and those prioritizing brand building and protection.
Participants will gain valuable insights into the significance of branding in today’s global marketplace and learn strategies for building a strong brand presence overseas. The program will also cover key international trade legal frameworks, such as commercial contracts, international payments, and tax implications.
In support of HCMC Brand Awards businesses, this event will be held at 8:00 a.m. on December 19, 2024, at the Saigon Times Group headquarters at 35 Nam Ky Khoi Nghia Street, District 1, HCMC.
Interested readers are invited to register for the event here or contact
- Ms. Nhu Huynh, External Relations and Brand Development Department, Saigon Times Group
- Tel: 0981 698 697
- Email: nhuhuynh@thesaigontimes.vn
