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CEO Luu Thi Thanh Mau: “Phuc Khang trains and nurtures talent, respects the difference and diversity in business”

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“Expanding the female workforce at Phuc Khang is an important goal for the company’s management. Female executives are always supported to fulfill their assignments at work alongside their roles as wives and mothers,” said the company’s chief executive officer Luu Thi Thanh Mau at the Business Leaders Forum 2022.

The Business Leaders Forum 2022 is an important event jointly organized by the Australian Embassy, the Vietnam Business Coaliation for Women’s Empowerment (VBCWE) and Vietnam Economic Magazine amidst numerous challenges that are surfacing in the post-pandemic recovery. The event, themed “Resuscitating the human resource  in the post-Covid-19 — Building inclusive workplaces”, featured speakers representing international organizations, and Vietnamese associations and enterprises. Ms Luu Thi Thanh Mau: CEO of Phuc Khang Corporation; Vice Chair, Vietnam Young Entrepreneurs Association, was among speakers at a panel discussion who gave valuable opinions on resuscitating the human resource to help enterprises recover and develop.

The Business Leaders Forum 2022 features speakers representing international organizations, and leading Vietnamese associations and enterprises.

As stated by Ms. Luu Thi Thanh Mau, during the economic recovery, promoting the culture of diversity, integration and inclusiveness plays a crucial role and is a must-achieve goal for most enterprises and organizations. Many studies have found noteworthy benefits of diversity and inclusiveness. Diversity and the mindset upholding difference and promoting integration have given rise to a space of safety and liberty that in turn nurtures creativity and consequently a happy working environment where individuals can grow themselves, develop their career and contribute to the enterprise’s sustainable development.

In discussions with other business leaders, the head of Phuc Khang Corporation stressed, “The culture of diversity and inclusiveness is the key for young entrepreneurs to comprehend the difference, and accept and respect the difference, which helps adapt themselves to the business environment, find an ideal working environment for free creativity; they will always feel respected and acknowledged for their efforts and achievements, and they will put themselves to new challenges for experiences and personal development, ready to make contribution and reposition themselves.”

CEO Luu Thi Thanh Mau shares a real story on building the sustainable workforce at Phuc Khang Corporation

Following discussions on developing the culture of diversity and integration and promoting the workforce, Ms. Luu Thi Thanh Mau and other speakers dug deep into issues of gender equality in business. Addressing this topic, the female leader of Phuc Khang called attention to the real experience at her company. “The growth of the female workforce at Phuc Khang is an important goal for the company’s management. Female executives are always supported to fulfill their assignments at work alongside their roles as wives and mothers. Apart from enjoying all benefits regulated by the State, female employees at Phuc Khang are always offered opportunities in trainingto improve their knowledge and skills,” she said.

Phuc Khang Corporation is a developer of green constructions with the mission of “pioneering and promoting the creation of a better lifestyle for the community wellness and a sustainable humanistic ecosystem in line with global green standards.” In upholding the principle that sustainable development must stem from responsible development, Phuc Khang not only makes efforts to develop world-acclaimed green buildings but also spends resources on training and nurturing talent, respects the difference and a diversity in genders, ages and origins in the company.

In the coming time, Phuc Khang Corporation will assess gender equality at the workplace using the tool of Gender Equality Assessment, Results and Strategies as conducted by VBCWE. This assessment is epexted to help Phuc Khang Corporation to understand existing issues and comprehend opportunities and advantages from the gender equality strategy, allowing it to strive for more important goals to improve the company’s business results.

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