HCMC – The Tourism Department of Danang City is organizing the “Danang in My Heart” photo contest on Instagram for Koreans living in Vietnam or South Korea.
Running until December 20, the contest is part of the central city’s plan to help the Covid-hit tourism industry recover, with a focus on Korean tourists.
The program will also offer Korean tourists the opportunity to share their beautiful moments and memories in Danang and win prizes worth a total of VND90 million (US$3,950).
According to Nguyen Thi Hoai An, deputy director of the Tourism Promotion Center of Dang City, South Korea is the leading source market of the city’s tourism industry as Korean tourists account for more than half of Danang’s international tourist arrivals. From 2013 to 2019, the number of tourists from South Korea to Danang soared by 30 times.
“The “Danang in My Heart” photo contest aims to introduce attractive images of Danang on social media and attract more Korean tourists to the central city as Covid-19 restrictions have been eased,” she said.
South Koreans who have visited Danang can post their favorite photos or videos of the city on Instagram with the hashtags #내마음의다낭, #danang_fantasticity and #dananginmyheart. Koreans who have yet to visit Danang can still participate in the contest by creating images of Danang and sharing how they feel about the city.
Participants must use their official Instagram account, which is open to the public. The entries must contain relevant content and include captions and hashtags.
The winner of the top prize – the Danang Fantastic Heart – will be awarded 300,000 won (US$254) and a package tour for two to Danang City.
The winners of the five “Danang Heart” awards will receive 100,000 won (US$85) each, while 20 “Thank You” coupons worth 20,000 won (US$17) each will be given to other winners in the top 26 list.
According to the Tourism Promotion Center of Dang City, Instagram is one of the most popular social networks in South Korea, with more than 5.9 million users.
More information about the “Danang in My Heart” photo contest can be found on danangfantasticity.com/dananginmyheart.