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Saturday, September 23, 2023

Diversification of source markets

By Ricky Ho

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Relying heavily on the Chinese and South Korean markets is akin to putting all eggs in one basket, a strategy that could potentially jeopardize Vietnam’s tourism growth. China was once a pivotal tourism market for numerous Asian countries, contributing to over 30% of total international tourist arrivals in these nations prior to the Covid-19 pandemic. However, the prolonged absence of Chinese solo travelers and tourist groups has prompted these countries to pivot towards exploring opportunities in niche markets. Tourism transformation in Thailand China has expanded the list of countries that […]
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