SonKim Land has officially announced the new corporate brand identity, marking a key milestone in the transformation from the ‘Luxury Boutique’ strategy to the ‘SonKim Land Signature’ strategy.
From Luxury Boutique
In the early 90s, when a series of private real estate enterprises were established, in order to gain a foothold in the market, SonKim Land chose a different path: the ‘Luxury Boutique’ model, also known as ‘Limited Edition Residences’. Since the luxury segment still accounted for a relatively small market share, it is this unique strategy that made an impression and affirmed SonKim Land’s position in the Vietnamese real estate market.
Although it is a relatively new term in Vietnam, ‘Luxury Boutique’ is a fairly famous concept and is welcomed by elite communities around the world. To be classified as Luxury Boutique real estate, residential projects must meet the following three basic elements: (1) Exclusive scale, (2) Prime location and (3) Unique design besides construction quality, outstanding finish level with high class services. The target customer group of this product line is not only those with strong financial background, but also successful people with sophisticated aesthetics and desire to own an artistic living space.
With a deep understanding of the culture, leisure pursuit, lifestyle and market segment of target customers, and the excellent cooperation between local and foreign experts, SonKim Land has left a strong signature in Vietnam’s real estate market with famous projects such as Gateway Thao Dien, The Nassim, Serenity Sky Villas.
With original values
For the corporation to achieve its current position, difference is considered a part of SonKim Land’s development strategy. Preserving and promoting the fundamental pillars that have contributed to making the difference, SonKim Land always adheres to 3 elements: Heritage, Art and Lifestyle.
With the experience and skills of three generations of hard work, planning and a deep understanding of the market, Heritage element is a solid foundation for the operation of the company, making SonKim Land reliable, visionary and more successful, recognized by a series of prestigious local and international awards.
Possessing sophisticated style and aesthetics, and highlighting design details to ensure the best living experience for customers, each project developed by SonKim Land has its own mark with Art element.
Harmoniously combining Heritage and Art, SonKim Land creates a community with a modern Lifestyle, which not only offers the best living or working experiences to all our customers but also helps to make a statement of their status.
To SonKim Land Signature
After nearly three decades of establishment and development, SonKim Land has for the first time developed a 7.6ha project at the core of the new international financial center called The Metropole Thu Thiem, marking a transformation in the application of Luxury Boutique strategy in a large scale. With a prime location, excellent connections to District 1 and CBD, unique design, forming a lifestyle community, The Metropole Thu Thiem has attracted the attention of the market and exceeded our expectations with 100% of apartments reserved right in the launch events of the first two phases.
To mark this milestone, SonKim Land decided to change its development strategy by renewing the company’s brand identity. From a real estate developer in the Luxury Boutique segment, through years of development with the elements that form the brand value, this strategy has become the ‘SonKim Land Signature’ which the corporation is committed to applying in future projects where unique design and prime location are ensured regardless of scales or segments.
