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Google Cloud aims to elevate Vietnam’s global gaming industry

The Saigon Times

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HCMC – Google Cloud is unveiling cutting-edge technology trends and innovations to assist Vietnamese gaming companies in reaching global audiences, in line with the Ministry of Information and Communications’ goal of boosting the gaming industry’s revenue from US$600 million to US$1 billion in five years.

At the Games Industry Showcase event hosted by Google Cloud on October 11, Nguyen Duc Toan, country manager for Vietnam at Google Cloud, highlighted four key factors propelling Vietnam’s gaming industry toward future growth: the country’s mobile-first consumer economy, its pool of human resources, investments in a full-fiber network, and a willingness to embrace new technology.

Nguyen Duc Toan, country manager for Vietnam at Google Cloud, speaks at the event

Toan pointed out that nearly half of the world’s population plays games on mobile devices, and the global gaming market is projected to generate over US$187 billion in revenue in 2023, which is five times over the estimated global revenue from movie ticket sales. With over 72% of the population in Vietnam using mobile phones for daily activities, the country presents a significant growth opportunity for gaming businesses.

Representatives from VNGGames, Amanotes, and Wolffun Game attested to the positive impact of Google Cloud’s modern technology on their game production and publication.

Le Trong Giap, head of the Game Publishing Platform at VNGGames, said that utilizing the same infrastructure that serves Google Search and YouTube has enabled VNGGames to deliver a seamless in-game experience to players in various markets.

Wolffun Game is currently using Agones, a game service orchestrator developed by Google Cloud and Ubisoft, to enhance specific functions for their upcoming game, Thetan Rivals.

Vo Tuan Binh, CEO and Co-founder of Amanotes, explained how the company leverages data analytics services and Google Cloud AI to create and maintain its products. Amanotes sees AI as a powerful tool for modern technology innovation and is actively incorporating AI to redefine game development.

Representatives from Google Cloud, FPT Telecom, VNGGames, Amanotes, and Wolffun Game join a panel discussion at the event

Google Cloud also introduced various new training programs, sample models, tools, and Google programs tailored for AI startups. These programs include the generative AI learning path and The Arcade, a gamified learning experience.

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