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Thursday, July 25, 2024

HCMC Brand Awards 2024 launched with new criteria

By Hoang An

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HCMC – The 2024 edition of the HCMC Brand Awards was launched this morning, June 25, introducing new evaluation criteria.

The launch ceremony of the annual event was held at the Saigon Times headquarters in District 1, HCMC by the HCMC Department of Industry and Trade, in collaboration with the Saigon Times Group.

This year’s evaluation will incorporate environmental, social and governance (ESG) criteria into the process. The program aims to honor businesses in HCMC that have achieved effective and stable business operations and made significant contributions to the city’s development.

This addition responds to market and consumer demands for sustainable development, enhancing the competitiveness of the brands that meet these standards.

The evaluation criteria now consist of business performance (40%), innovation (30%), and sustainability (30%). The award categories have been updated to encourage broad participation from businesses of all sizes and sectors, ensuring a fair and objective selection process.

At the event, a panel of judges was announced, with Tran Minh Hung, editor-in-chief of the Saigon Times Group, serving as the head judge and Nguyen Thi Kim Ngoc, deputy director of the HCMC Department of Industry and Trade, acting as deputy head judge.

Other judges include Vo Tri Thanh, director of the Institute for Brand and Competitiveness Strategy; Pham Phu Ngoc Trai, founder and chairman at Global Integration Business Consultants and at Packaging Recycling Organization Vietnam; Tran Hoang, chairman of the Vietnam Marketing Association; Bui Thanh Trang, vice rector of the College of Business (COB) at the University of Economics HCMC (UEH); Tran Ha Minh Quan, director of the International School of Business at the UEH; Nguyen Ngoc Hoa, chairman of the HCMC Union of Business Associations; and Nguyen Phi Van, chairwoman of Angel Investment Network.

The HCMC Brand Awards is aimed at raising awareness among local businesses in HCMC about the importance of branding and encouraging them to focus on innovation, creativity, and sustainable development.

The registration period for the fifth HCMC Brand Awards 2024 runs from July 1 to October 31, 2024. Businesses can submit their applications in person or online.

For online submissions, applications with the company’s official seal should be scanned and uploaded at thuonghieuvangtphcm.vn. The application form can be downloaded from the same website.

For further information about the program, contact Nguyen Nhu Huynh at 0981.698.697 or via email at bandoingoai@kinhtesaigon.vn.

For detailed information about the Awards, contact Le Quang Bao Quoc at 0983.073.073 or via email at lqbquoc.sct@tphcm.gov.vn.

More information is available on the official website of the program: thuonghieuvangtphcm.vn.

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