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Thursday, December 2, 2021

Masterise Homes among 10 excellent national brands  

By Thuy Duong

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Masterise Homes was named among Vietnam’s Top 10 Excellent brands 2021, organized by Vietnam Economic Times Magazine, right in its first year of participation.

Among the representatives of real estate named on the list, Vingroup and Sun Group invest in a variety of large-scale projects, while Masterise Homes is the only nominee specializing in property development.

“Vietnam’s Excellent Brands” is an annual event organized by Vietnam Economic Review, initiated in 2003. With the theme “Overcoming Challenges”, this year, the program honored brands with outstanding performance, resilience and growth despite the Covid-19 pandemic.

Gibran Bukhari, Head of Sales, Masterise Homes, said: “This is a testament to the recognition from experts and the market for Masterise Homes’ efforts. We will keep accompanying Vietnam to upgrade the infrastructure and appearance of urban areas with impressive, modern designs, while preserving historical and cultural values, aiming for economic goals.”

He also pledged to constantly raise the standard of living of Vietnamese people, enhancing the position of Vietnamese real estate in the international arena.

Gibran Bukhari, Head of Sales, Masterise Homes, receives the award. Photo by Vietnam Economic Times Magazine

Despite the impact of the pandemic, Masterise Homes has achieved many proud milestones in 2020-2021. Most especially, Masterise Homes pioneered in developing the Branded Residences segment in Vietnam. This is not only an achievement of Masterise Homes alone but also an important national milestone: marking Vietnam’s great presence on the world’s ultra-luxury real estate map.

In October, Masterise Homes and Marriott International officially announced their strategic partnership to introduce the Ritz-Carlton Residences to Hanoi, marking the debut of The Ritz-Carlton brand in Vietnam.

The signing ceremony to develop the first Ritz-Carlton Residences in Hanoi

Responding to the pandemic, Masterise Homes has quickly innovated and applied digital technology in operations, optimizing customer experience with safe online real estate transactions. These innovative solutions and flexible digital transformation helped not only save time and operating costs but also boost market confidence amidst the pandemic.

Masterise Homes and other members of Masterise Group have also launched a series of activities called “Together with Vietnam to Defeat the Pandemic”, which has supported nearly 20,000 vulnerable laborers and Covid-19 patients, and provided healthcare equipment for frontliners with a total value of VND32 billion (US$1,4 million).

This year, the corporation is also planning to launch many CSR activities and making the sustainable development goals (SDGs) an essential part of Masterise Homes’ business strategy, creating common values in contributing to the community and promoting sustainability.

Relentless efforts of Masterise Homes and other members of Masterise Group to accompany Vietnam in the fight against the pandemic.

Chu Van Lam, editor-in-chief of the Vietnam Economic Times Magazine, said: “We believe that the excellent brands this year and the business community in Vietnam will recover and thrive despite impacts from the pandemic, making an important contribution to promoting socio-economic development goals.”

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