This year’s Mid-Autumn Festival takes place in the context of the complicated developments of the Covid-19 pandemic, with many doctors and nurses, frontliners, infected families, families in lockdown areas, and disadvantaged children being unable to enjoy a Mid-Autumn Festival as it should be.
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Aware of the difficulties faced by the people and with an aim to accompany the community and to join hands in the fight against the pandemic, Mondelez Kinh Do in this year’s Mid-Autumn Festival hands out Kinh Do mooncake donations worth VND5 billion (US$222,000) to frontliners and communities. The donations bring the total value of the company’s contribution since the COVID-19 pandemic broke out to VND13 billion (US$570,000).
Mondelez Kinh Do hopes that this kind gesture will give further motivate the frontline forces, as well as encourage people to overcome difficulties in this period.
Despite many difficulties in the context of strict social distancing, Mondelez Kinh Do has joined forces with social organizations, including the Ho Chi Minh City Red Cross, the Ba Dinh Hanoi Red Cross, Binh Duong Children’s Fund, AmCham Hanoi, Ho Chi Minh City Women’s Charity Association, and Foodbank Vietnam among others to directly present meaningful Mid-Autumn Festival gifts to frontline doctors, medical staff, reinforcements, and volunteers, together with children in shelters, children admitted to hospitals for Covid-19 treatment, infected households, and disadvantaged families in quarantine areas.
Through delicious Kinh Do mooncakes sent to the community, Mondelez Kinh Do wishes to preserve the good values of Vietnamese Mid-Autumn Festival even under the most challenging circumstances, to keep all the good Mid-Autumn Festival memories and stories of every family alive.
Mr. Hemant Rupani, General Director of Mondelez Kinh Do Vietnam, shared: “The Mid-Autumn Festival is a traditional culture of Vietnamese people for generations, with good meanings of love and sharing. As the central part of how families celebrate the season for years, Kinh Do’s mission is to keep good memories and traditional values of the Mid-Autumn Festival continue to be passed on. I believe that the meaningful gifts of Mondelez Kinh Do to the community on this Mid-Autumn Festival will bring back sweet memories and help people overcome this difficult time together.”
Believing that solidarity makes strength to help people overcome all difficulties, Mondelez Kinh Do has constantly carried out impactful activities to support the frontliners and communities. Previously, Mondelez Kinh Do contributed VND5 billion of food products and VND3 billion to the Vietnam Vaccine Fund for the fight against COVID-19.
Commenting on the good gesture of Mondelez Kinh Do, Ms. Dang Thi Minh Hieu, Vice President of the Ho Chi Minh City Red Cross, said: “The Mid-Autumn Festival is a festival of joy and reunion for every family. Since the disease outbreak, the city’s people have faced many difficulties. But not because of those hardships that the people must have a less joyous festival. We are very grateful for the kindness and good gesture of Mondelez Kinh Do that has joined hands with the HCMC Red Cross to bring a warm Mid-Autumn Festival to the frontliners, children, and disadvantaged families in the city.”