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Monday, June 27, 2022

Mondelez Kinh Do’s “Tet of Hope” campaign inspires hope and positivity

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Mondelez Kinh Do launches “Tet of Hope” campaign inspiring consumers to start 2022 on a hopeful note, by supporting more than 1,000 small businesses, local shops, and retailers across the nation and campaigning for them through social and digital media.

Tet is always an important and special festival for every Vietnamese. This year, Mondelez Kinh Do not only brings world-class quality products to consumers, but also spreads optimism and once again inspires millions of Vietnamese people to celebrate a memorable Tet.

Understanding the difficulties faced by small businesses in the past year, Mondelez Kinh Do is implementing a program to help these businesses boost their image and appearance widely on social media platforms. Thereby, the shops will attract more shoppers, and at the same time, consumers will be able to access the shops they need more easily.

The support from Mondelez Kinh Do is intended for traditional small businesses and business households specializing in Tet products. Leveraging digital platforms with media initiatives via location and contextual targeting, different customized shop banners will reach consumers in need in their Tet journey. Through this campaign, it is expected that more than 1,000 shops will be supported and reach more than 20 million potential customers nationwide.

Mondelez Kinh Do’s Tet products have been available at major online shopping channels such as Tiki, Shopee, Lazada and Grab… The products can also be found nationwide at supermarkets, convenience stores and grocery stores. This year, Mondelez Kinh Do offers a wide variety of products ranging from premium to mainstream ones at flexible price segments to meet snacking and gifting needs from consumers and businesses perfectly.

At supermarkets and crucial stores, the company promotes product visibility with eye-catching displays and customer care staffs to make it more accessible and convenient for customers to purchase Tet confectionery products.

“Right after the Moon Cakes season, we already started to prepare for the ramp-up production of the Tet season as the demands from our distributors for Mondelēz Kinh Do’s products are high. Consumers will find our 40 new products this year at over 200,000 physical locations in all provinces of the country or they can shop our products at major online channels such as Tiki, Shopee , Lazada and Grab. Keeping in mind the impact of the Covid-19 on the pockets of the consumers, we have built a variety of value choices in our portfolio that remind us to stay hopeful through these difficult times. We will also be actively working with our small retail partners to help them grow their businesses, through digital interventions,” said Mr. Hemant Rupani, Managing Director of Mondelez Kinh Do Vietnam.

The company has invested strongly in all of its products, from high product quality to outstanding and meaningful packaging designs with the theme of welcoming Spring, along with many inspiring activities for an optimistic and hopeful new year.

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