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Online consumers in Vietnam rise by eight million

By Van Ly

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HANOI – The number of online consumers in Vietnam spiked by over eight million from the beginning of the Covid-19 outbreak last year to the middle of this year, according to a report delivered at the Vietnam Online Marketing Forum 2021.

At the forum, held by the Vietnam E-commerce Association (VECOM) on December 12, Lai Viet Anh, deputy head of the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade, cited a report by Google and Temasek as saying that the increase in online consumers showed changes in the shopping habits of Vietnamese consumers.

This has brought both opportunities and challenges for enterprises, who were forced to quickly develop online business models.

According to VECOM Chairman Nguyen Ngoc Dung, e-commerce has become popular amid the pandemic. VECOM has worked with many associations and agencies to boost e-commerce development.

The new normal forces enterprises to apply new strategies to exist and develop, specifically getting updates on new trends, technologies and marketing solutions, Dung added.

In related news, Nguyen Chanh Phuong, vice chairman and general secretary of the Handicraft and Wood Industry Association of HCMC, said at a recent event that many enterprises faced supply chain disruptions last year. However, the world has been shifting to developing e-commerce.

Many European customers have ordered wooden products through e-commerce platforms, Phuong noted, adding that information technology and the increasing demand of some markets, such as South Korea, have helped half of wood enterprises maintain their operations during the pandemic.

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