Sao Mai Super Feed has gained attention in the aquafeed market for breaking traditional standards, positioning itself as the “smart choice” for farmers.
Their products, made on European technology and meeting international standards, offer high nutritional value for fish. It accelerates fish growth, reduces farmers’ costs by 10%, and boosts growth rates by 20% compared to traditional feed.
“Super feed” for “super fish”
Sao Mai Super Feed plays a key role in the development of Vietnam’s aquaculture industry. The company has achieved success by incorporating LEAN principles into its production and sales processes. LEAN, a production management approach created by Toyota Group in Japan, focuses on minimizing waste, streamlining processes, enhancing efficiency, and reducing costs.
The firm has successfully distributed its products through a network of agents across 63 provinces and cities, accounting for a 10% share of the national pangasius (tra fish) feed market. The raw materials used in production are strictly controlled to ensure quality and comply with industry standards: 10TCN 864:2006 and 10 TCN 984:2006 set by the Ministry of Agriculture and Rural Development. Sao Mai Super Feed also optimizes its processes in accordance with international standards, such as HACCP and ISO, to guarantee product quality and food safety.
Smart choice for healthy fish
Following the success of earlier products, like the 0.8LI – 2LI for fry feed and 3LI – 5LI fish feed, Sao Mai Super Feed continues to expand its range with high-quality products, such as broodstock feed and feed for commercial fish. This development aims to meet the growing and diverse demands of the market, including tapping into export opportunities.
To reach this goal, Sao Mai Super Feed has established a comprehensive quality management system that boosts its competitiveness and market trend forecasting abilities. The company is actively investing in the research and development of advanced, eco-friendly feed production technologies. Furthermore, it prioritizes training and skill development for its employees to ensure they possess the expertise needed to meet the market’s stringent demands.
Through ongoing efforts, Sao Mai Super Feed continues to lead the domestic aquaculture feed market. As pangasius faces growing pressure to improve quality, the company is increasingly aware of its vital role in supporting the national aquaculture industry’s reform strategy.
