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Italian brands tap Vietnam for regional growth in Asia

HCMC – Vietnam is emerging as a strategic hub for Italian manufacturers, as it offers a skilled workforce, availability of free trade agreements, and...

Building a strong city brand

City branding extends far beyond logos and slogans. It is a comprehensive process that integrates a city’s values into urban planning and supportive policies,...

Building brand for rice

Rice has long been a cornerstone of Vietnam’s agriculture, contributing billions of U.S. dollars in annual export revenue. Yet, the country still lacks a...

Vietnam products go global

Vietnamese businesses have made the most of Amazon to enhance their reputation and penetrate domestic and foreign markets. However, local and global markets are...

Global branding

Building a strong national brand has long been a priority task of governments worldwide, with strategies and policies aimed at promoting their country’s brand...

Elevating brand strength through twin transition

The journey of brand development is a meticulous endeavor that demands unwavering commitment and investment from an entire organization. Establishing a distinct and robust...

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