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Monday, November 24, 2025

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Saigon Times Group to hold training program on boosting brand value

HCMC – The Saigon Times Group, in collaboration with the HCMC Department of Industry and Trade, will hold a training session on brand development...

Good food is not enough

A recent report by iPOS.vn and Nestlé Professional reveals that Vietnam’s food and beverage (F&B) sector faced significant challenges in the first half of...

Protecting brands against fake goods

In the escalating battle against counterfeit and imitation goods, many businesses—even those with registered intellectual property rights—continue to suffer significant losses in time, cost,...

Businesses call for stronger brand identity in digital space

HCMC – Vietnamese firms are calling for stronger brand positioning in the digital marketplace, warning that without stronger digital identities, domestic products risk losing...

Inner strength as foundation for brand growth

HCMC - A sustainable brand starts from within the business itself, built on a foundation of core values, strong culture, and the mindfulness and...

Italian brands tap Vietnam for regional growth in Asia

HCMC – Vietnam is emerging as a strategic hub for Italian manufacturers, as it offers a skilled workforce, availability of free trade agreements, and...

Building a strong city brand

City branding extends far beyond logos and slogans. It is a comprehensive process that integrates a city’s values into urban planning and supportive policies,...

Building brand for rice

Rice has long been a cornerstone of Vietnam’s agriculture, contributing billions of U.S. dollars in annual export revenue. Yet, the country still lacks a...

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