As Vietnam welcomes the Lunar New Year, or Tet, with its vibrant festivities, it is a time for hope, renewal, and togetherness. This cherished celebration, deeply rooted in Vietnamese culture, offers a unique lens to explore the principles of ESG (Environmental, Social, and Governance) and their connection to sustainability. Tet is marked by an outpouring of well-wishes among family, friends, and colleagues. It is believed that kind words and positive intentions at the start of the year bring good fortune and prosperity. These familiar greetings are not only meaningful but also timeless, aiming to promote balance and harmony in life. For instance, traditional wishes often blend material success and prosperity with health and peace. This equilibrium between economic well-being, personal health, and spiritual fulfillment mirrors the three pillars of ESG. Ushering in the new year with ESG The days leading up to Tet are often the most joyful, brimming with anticipation and bustling activity. Many say the excitement peaks before Lunar New Year’s Eve, as the festive celebrations feel fleeting once the holiday begins. In this period, businesses and households alike engage in meaningful traditions that reflect values aligned with ESG principles. For businesses, the pre-Tet season is marked by […]