The most important requirement in export markets remains high-quality, safe production. Low emissions are considered an additional criterion that markets encourage and share with producers as part of broader environmental protection efforts. Pham Thai Binh, chairman of Trung An Hi-tech Agriculture Company, said Trung An will continue to export an additional 1,000 tons of low-emission, green Vietnamese rice to Europe and Australia, with 500 tons allocated to each market. The price now exceeds US$1,000 per ton, reflecting the market’s recognition of the added value from sustainable, eco-friendly production. Following its first shipment of over 400 tons of green rice to Japan last year, the company has so far exported around 70,000 tons of this product worldwide. Although this volume remains modest compared to Vietnam’s total annual rice exports, it signals a significant shift in the industry—from competing on quantity to prioritizing quality, safety, and sustainability. This transition marks an important step toward achieving Vietnam’s net-zero commitment by 2050. At a conference on May 18, 2026, organized by the Steering Committee to implement the plan for low-emission production in cultivation from 2025–2035, with a vision to 2050, Nguyen Thi Thu Huong, deputy director of the Department for Cultivation and Plant Protection, […]