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Social media users may be fined up to VND50 million for spreading false information

Vietnamese authorities will impose fines of up to VND50 million on individuals and organizations that spread false information on social media from July 1,...

Data driven retailing gains ground

The rising presence of Chinese retail brands in Vietnam reflects a shift in retailing beyond traditional goods distribution. Experiential spaces and consumer behavior data...

All media formats likely to enjoy corporate income tax of 10%

HCMC – National Assembly (NA) deputies have thrown support behind a proposed uniform corporate income tax rate of 10% for all media formats. This...

Vietnam tightens scrutiny on social media beauty product sales

HCMC – The Drug Administration under the Ministry of Health has intensified efforts to regulate the sale of cosmetics on social media platforms, addressing...

Expanding e-commerce market

Vietnam’s e-commerce market is expected to amount to US$14.7 billion in 2024, with mid-range products making up a majority of sales. By 2029, the...

The live commerce boom

Although it accounts for just 5% of total revenue, live commerce is shaking up the market and capturing the interest of consumers in Vietnam. Live...

Unseen aspects of affiliate marketing

Affiliate marketing has opened up opportunities for individuals in Vietnam to earn money online without any upfront investment. However, delving into this marketing model...

New market trends

In recent times, social media has consistently featured distinctive and viral trends that have swiftly permeated Vietnamese society. Within the online community and among consumers,...

AI, social media, and deepfake

Deepfake is one of 13 words singled out for Word of the Year 2023 by the Merriam-Webster dictionary. According to the dictionary, deepfake is...

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