30 C
Ho Chi Minh City
Tuesday, July 23, 2024



social media

The live commerce boom

Although it accounts for just 5% of total revenue, live commerce is shaking up the market and capturing the interest of consumers in Vietnam. Live commerce started gaining traction in Vietnam in 2016 with the introduction of Alibaba Live. Although Facebook Mentions (later Facebook Live) appeared earlier, it was slower to gain popularity. By leveraging the power of social media and influencers (key opinion leaders—KOLs, and key opinion consumers – KOCs) for real-time selling and enabling consumers to interact with these influencers, this shopping channel has brought a new dynamic to Vietnam’s e-commerce market. Early live streaming In 2016, Nguyen Thanh Van was among the pioneers who livestreamed women’s office fashion items on Facebook. This early adoption helped him develop the Gumac fashion brand. Today, the CEO employs seven to eight live streamers and about 30 order takers working in shifts daily. Live streaming sales, mainly on Facebook and TikTok, contribute to one-third of Gumac’s sales revenue. TikTok launched TikTok Shop in early 2022 to compete with established e-commerce platforms in Vietnam. By May 2024, this social media and e-commerce platform had expanded to Indonesia, Malaysia, Thailand, the Philippines, Singapore, the UK, and the U.S. This summer, it plans to […]
To read more, please click here.

Unseen aspects of affiliate marketing

Affiliate marketing has opened up opportunities for individuals in Vietnam to earn money online without any upfront investment. However, delving into this marketing model...

New market trends

In recent times, social media has consistently featured distinctive and viral trends that have swiftly permeated Vietnamese society. Within the online community and among consumers,...

AI, social media, and deepfake

Deepfake is one of 13 words singled out for Word of the Year 2023 by the Merriam-Webster dictionary. According to the dictionary, deepfake is...

HCMC rejects rumor of seven-day travel ban

HCMC - The HCMC steering committee for Covid-19 infection prevention and control yesterday evening, August 12, rejected a rumor circulating on social media that...

Cyberspace code of conduct to be issued late this year

HCMC - A code of conduct for cyberspace compiled by the Information and Communications Ministry, which will require both internet users and internet service...

Latest news