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Sunday, February 5, 2023

Third HCMC Brand Award ceremony set for Friday

The Saigon Times

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HCMC – The HCMC Department of Industry and Trade, in collaboration with the Saigon Times Group, will hold the HCMC Brand Award 2022 ceremony at the GEM Center in HCMC’s District 1 on Friday, January 6.

The event marks the third year of the HCMC Brand Award, an annual program jointly launched by the department and the Saigon Times Group under the direction of the HCMC People’s Committee since 2020.

The award highlights the winning enterprises’ long-lasting efforts to cultivate corporate brands and enhance the reputation of HCMC as a thriving economic hub. 

The recognition is part of the HCMC government’s orientation to encourage local enterprises to embrace operational advancements, improve their competitiveness and pursue sustainable growth.

At 1:30 p.m., the forum titled “MOB Summit’23 Myths of Branding” will be held as part of the event, also at the GEM Center, by the HCMC Department of Industry and Trade and the International School of Business under the University of Economics HCMC.

The discussion will provide perspectives on the latest trends in building a business identity and give insights into company strategies with viable ends, ways and means required to grow a brand.

Industry experts participating in the event will shed light on recent notable brand-building cases, constructing an optimal model for businesses to keep ahead of competition and expand their customer base in the digital era.

Visit https://mobsummit.isb.edu.vn/ to register for the forum or contact

The HCMC Department of Trade and Industry
163 Hai Ba Trung Street, Vo Thi Sau Ward, District 3, HCMC
Tel: (028) 38 222 311

The Saigon Times Group
35 Nam Ky Khoi Nghia Street, Nguyen Thai Binh Ward, District 1, HCMC
Tel: (028) 38 295 936

The HCMC Brand Award 2022 ceremony
05:00 p.m. January 6, 2023
Grand Pollux 1, GEM Center, 08 Nguyen Binh Khiem Street, Dakao Ward, District 1, HCMC

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