HCMC – The Saigon Times Group will team up with the HCMC Department of Industry and Trade to hold a seminar on November 20 aimed at helping Vietnamese businesses strengthen their brands and improve access to international markets.
Titled “Building Brands to Enter International Market: from Strategy to Practice”, the event will gather industry experts, business associations, and company representatives to discuss how Vietnamese brands can better compete in global supply chains.
The discussions will focus on the role of branding in long-term business development, practical approaches to market entry, and the importance of international standards and certifications for accessing high-demand markets, with insights from Nguyen Huu Nam of the Vietnam Chamber of Commerce and Industry – HCMC Branch (VCCI-HCM), Bui Duc Tho of Airspeed Manufacturing Vietnam, and To Thanh Son of SGS Vietnam.
The seminar is part of ongoing efforts to support Vietnamese enterprises in developing sustainable brand strategies and expanding their presence in international markets.
A panel discussion at the end of the seminar will explore how Vietnamese enterprises can move from brand-building strategies to effective implementation in global markets.
For more information and to register, please contact Nhu Huynh, External Relations and Brand Development Assistant at the Saigon Times Group, via phone at 0981 698697 or via email at nhuhuynh@thesaigontimes.vn or bandoingoai@kinhtesaigon.vn. Registration is also available via QR code.
