HCMC – A digital media training program for journalists, editors, and content creators from southern Vietnam was held in Vung Tau Ward, HCMC, from June 1-3 to strengthen media skills in the digital era.
The program was organized by the Australian Consulate General in HCMC and the Australian Broadcasting Corporation International Development (ABCID).
Participants discussed challenges facing media organizations, including fake news, misinformation, shifting audience expectations, financial pressures, and the growing impact of artificial intelligence (AI), according to Kate Wallace, Australia’s Consul General in HCMC.
Wallace said the training was designed to help media professionals adapt to a rapidly changing media environment by combining digital tools with practical reporting skills. The program also aimed to support journalists in producing in-depth coverage of social and regional developments.
Sessions focused on misinformation, public trust in media, ethical frameworks for responsible AI use, and strategies for creating content across multiple platforms. Participants also explored ways to better understand audience behavior and develop content for television, websites, and social media.
The program featured field visits to Austal Vietnam and TLC Modular. Participants also practiced mobile journalism techniques using AI tools.
The training is part of the Southeast Asia Digital Dialogues initiative, which aims to improve understanding of emerging opportunities and challenges in the digital landscape, strengthen local media capabilities, and promote knowledge sharing.
The initiative also supports Australia’s long-term “Invested: Australia’s Southeast Asia Economic Strategy to 2040,” which seeks to deepen engagement with the region, including Vietnam, following the upgrade of bilateral ties to a Comprehensive Strategic Partnership in 2024.
