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Behind the 30-year Vietnam-UAE Diplomatic Relations Event: Design Thinking Anchored in Local Culture

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“The logo designed by Collective Design Agency is a testament to creativity, skills, and dedication to the field of design. It not only captures the attention of our embassy, but also receives praise from esteemed guests, officials, and members of the Vietnamese community and the United Arab Emirates,” Mr. Nguyen Manh Tuan, Ambassador of Vietnam to the UAE, shares his impressions.

30 Years of Vietnam-UAE Diplomatic Relations Event

On the evening of September 21, 2023, at the National Theatre of Abu Dhabi, the Embassy of Vietnam in the United Arab Emirates (UAE) hosted a celebration marking the 78th National Day of Vietnam and the 30th anniversary of diplomatic relations between Vietnam and the UAE. This was a grand ceremony attended by UAE leaders and heads of major corporations, emphasizing the significance of diplomatic relations between the two nations.

Collective Design Agency – Design Partner for the Event

Collective Design Agency (CDA) had the honor of being selected as the design partner for the logo of the 30th anniversary of Vietnam-UAE diplomatic relations. This logo holds historical significance, representing the spirit of friendship and the symbol of cooperation between the two nations. Therefore, CDA aimed to create a logo that is both culturally inclusive, reflecting the harmony between the two cultures, while maintaining simplicity and modernity for versatile application during the event.

CDA used illustrative images of two symbolic women, representing the soft and delicate cultural aspects of the partnership between the two nations. Additionally, CDA selectively incorporated indigenous elements into the design, with images of two iconic trees closely associated with the people of both nations. The rice plant symbolizes prosperity and abundance for the Vietnamese people, while the Ghaf tree, a resilient and symbolic desert plant, represents the enduring spirit and deep-rooted culture of the UAE.

“The logo effectively blends elements of Vietnamese culture with the spirit of friendship and collaboration that characterizes the relationship between the two nations. The vibrant colors, intricate details, and profound symbols in the design have garnered widespread admiration.” These are the words of Mr. Nguyen Manh Tuan, Ambassador of Vietnam to the UAE, in his letter of appreciation to CDA.

About Collective Design Agency

Established in 2020, Collective Design Agency (CDA) is a creative team operating globally, with a presence in Hanoi, Saigon, and New York. CDA focuses on merging Brand Building and Digital Experience with a special emphasis on multicultural aspects and global thinking.

Beyond design, CDA collaborates with organizations, businesses, and brands to provide human-centric solutions, leveraging transformative technology and transforming the brand’s vision into persuasive narratives that transcend national borders.

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