OREO, the world’s favorite cookie, launches the OREO x BLACKPINK collaboration across Vietnam today. Fans of both the cookie and these K-Pop royals will be able to head to leading retailers across the country to find these limited edition cookies on the shelves.
This epic collaboration between the two brands is encapsulated by the stylishly designed icon of OREO cookie donning the symbolic crown of BLACKPINK. The crown is a hallmark of BLACKPINK’s first full studio album — “THE ALBUM”.
In this collaboration, all OREO cookies in the regular flavours of OREO Vanilla, OREO Chocolate and more will don the chic limited edition packaging, delighting fans with its full variety of flavours. Moreover, BLACKPINK fans (BLINKs) will also enjoy two iconic BLACKPINK-inspired flavours born out of this collaboration — “Black” version featuring Oreo cookie with pink strawberry cream filling and “Pink” version featuring a Pink Oreo Cookie with dark chocolate cream filling.
OREO x BLACKPINK is OREO’s latest collaboration with some of the biggest names in show business, joining the ranks of OREO x Lady Gaga at the edge of glory, a campaign that ran in the U.S., Canada and Europe in 2021. OREO x BLACKPINK will be exclusively sold in Asian markets, including Vietnam as well as Thailand, the Philippines, Malaysia, Singapore, Indonesia and South Korea. In Vietnam, OREO x BLACKPINK will run from Feb 14 to April 30. Fans from the region can indulge in these special edition cookies in celebration of BLACKPINK’s stylish march across the Asian leg of their BORN PINK world tour come early 2023.
In Vietnam, to enhance the excitement, OREO hold a consumer promotion from Mar 6 to Apr 16 for all OREO and BLACKPINK fans with many appealing prizes. Consumers who buy OREO products with a bill value from VND120,000 and register their information on OREO microsite Oreoblackpinkvn.com will receive codes to join a weekly lucky draw and receive appealing weekly prizes such as exclusive signed BORN PINK album, amazing travel voucher to South Korea, bluetooth speaker, the signature concert lightstick or shopping voucher