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Thursday, June 30, 2022

COCA-COLA® celebrates new beginnings with Bring Home the Magic of Tet campaign

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Ho Chi Minh City, Vietnam, 20/12/2021 – COCA-COLA®, Vietnam’s most-loved beverage brand, marks the start of new beginnings with “Bring Home the Magic of Tet,” a new-year campaign that celebrates the real magic of community and togetherness. This multi-faceted campaign carries at its heart a simple meaningful message of Connect – Share – Hope – reminding us that the real magic is in the moments of connection we share with others.

“A lot of us in Vietnam grew up with COCA-COLA®. As a brand, we consider ourselves fortunate to have been given the opportunity to be part of every table and witness the real magic of human connections, especially during the Tet season. From celebrating new beginnings to being a source of comfort – COCA-COLA® serves as that uplifting pause that connects people, in friendship and in community, over a meal or a glass of COCA-COLA® – and we see this even more pronounced during Tet,” said Mrs. Nguyen Lan Yen, Marketing Manager of Coca-Cola Vietnam.

Inspired by the golden swallow, COCA-COLA® celebrates the magic of humanity and relays the meaningful message of Connect – Share – Hope through its packaging

COCA-COLA®, with its more than 25-year history with the Vietnamese community, signals the start of the Tet celebrations with a full line-up of experiences that people can enjoy. This includes a swallow bird-inspired packaging design which symbolizes the message of “Connect Share – Hope”. There are also activities in Ho Chi Minh City and Hanoi capital that allow everyone to visit a giant golden swallow, take photos, play games, and have a good time with their beloved ones during Tet.

Mrs. Yen further added: “Though things have started to lighten up this year, we recognize that challenges will continue to be present. However, these challenges bring us closer and more connected with each other.”

COCA-COLA®’S REAL MAGIC brand philosophy believes that magic is everywhere. It is alive in quiet moments and in grand celebrations. It is in every new experience discovered and nostalgic memories remembered. It is real in shared moments with people we love and even with our community, whether these connections are made physically or virtually.

Coca-Cola Vietnam has a series of activities lined up for the Tet festivities. Let’s celebrate #Bring Home the Magic of Tet, new beginnings, and the people around you who make moments of connection and hope truly magical. Visit https://en.cocacolavietnam.com/brands to learn more.

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