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HCMC Brand Awards 2023 to be launched this week

By Dinh Thi Huyen Chinh

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HCMC – The HCMC Department of Industry and Trade, in collaboration with the Saigon Times Group, will officially launch the HCMC Brand Awards 2023 on Friday, September 22, at the Saigon Times headquarters in District 1, HCMC.

The HCMC Brand Wards 2023, now in its fourth year and themed “Innovation and Sustainability”, is co-organized by the department and the Saigon Times Group under the direction of the HCMC People’s Committee.

It aims to recognize and honor businesses in HCMC that have achieved notable results in brand building and made significant contributions to the city’s sustainable development.

At the launching ceremony, the organizers will announce the panel of judges, the criteria and regulations, as well as the timeline and procedures for submitting entries for the HCMC Brand Awards 2023. 

The HCMC Brand Awards 2023 will have several new features, such as the inclusion of independent experts as advisors and surveys conducted by the organizing committee to collect consumer feedback on the brands of the participating businesses.

Alongside the information about this year’s awards, the organizing committee will also provide details about previous activities to support the winners of the third HCMC Brand Awards 2022.

As part of the launching ceremony, the “HCMC Brand Awards” seminar will be held with the participation of leading experts in brand development. The seminar will consist of two discussion sessions.

The first session with the “Bringing HCMC’s Brands to the World” theme features two keynote speakers: Nguyen Ngoc Hoa, chairman of the HCMC Union of Business Associations, and Tran Tue Tri, member of the AVSE Global Executive Board and advisor for Vietnam Brand Purpose.

The second session, themed “Building A Sustainable Brand: From Concept to Reality,” will have two keynote speakers: Pham Ngoc Phu Trai, founder and chairman of GIBC, and former chairman and CEO of PepsiCo Indochina, and Tran Hoang, chairman of the Vietnam Marketing Association.

During the two discussion sessions, experts and representatives of businesses will provide information about brand development in Vietnam and around the world, corroborated by specific examples and evidence. It is expected to support businesses in planning and implementing brand development activities in the near future.

For further information about the program, contact Vu Manh Dung on 0902.349.288 or via email at bandoingoai@kinhtesaigon.vn.

For detailed information about the awards, contact Nguyen Thanh Danh on 0901.099.059 or via email at ntdanh.sct@tphcm.gov.vn.

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