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Friday, June 14, 2024

HCMC steps up extensive publicity program to woo tourists

The Saigon Times

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HCMC – Tourism agencies and district authorities in HCMC are launching multiple publicity programs to renew the city’s images to visitors with an aim to revive the hospitality industry post pandemic.

Districts across the city have been participating in the tourism promotion program titled Welcome to HCMC, each with its own peculiar attraction.

After a field trip to Go Vap District with the HCMC Department of Tourism, Phan Thi Thang, vice chairwoman of the HCMC government, noted the initiative in the district to woo tourists. Go Vap has announced its program “Go Vap – Looking for Age-old Vestiges.”

The vice chairwoman, however, said that districts have good potential to develop tourism, and what is needed is to find the right solutions to tap the potential.

Half of the districts have painstakingly created their own tourism programs with specific attractions, so the remaining districts should draw experiences to introduce other tourism products, she said.

As part of the city’s publicity program, several special products have been launched, including Hoc Mon District – Historical Land, District 5 – Memories of Saigon-Cholon, and District 12 – New Things to Explore, to name but a few.

Nguyen Thi Anh Hoa, director of the HCMC Department of Tourism, said the department would join hands with the relevant agencies, districts and Thu Duc City to design tours.

The department will also cooperate with businesses and localities to reinvent tourist programs in HCMC for explorers to delve into the local culture and culinary delights.

Lately, HCMC has organized many events as part of the “Welcome to HCMC” program. These include the eighth Ao dai festival, the 18th HCMC tourism festival, and the international travel fair 2022.

Bui Thi Ngoc Hieu, deputy director of the HCMC Department of Tourism, said the city is now focusing on digital marketing, alongside enhancing quality content and client interaction on social media such as Facebook, YouTube and Instagram.

Besides, 3D technology has been used to re-create the city view, as seen from above, to promote tourism in the city.

HCMC is forecast to receive 25 million travelers this year, including some two million international visitors.

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