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Saturday, June 15, 2024

Heineken brand brews beer with 100% renewable energy

The Saigon Times

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HCMC – Heineken, one of HEINEKEN Vietnam’s most premium brands, has officially announced on the occasion of its 150th anniversary that all its products are now brewed with 100% renewable energy.

All the products in the Heineken franchise, including Heineken Original, Heineken Silver, and Heineken 0.0, are currently being manufactured using renewable energy.

The thermal energy in the brewing process comes from biomass, with input from agricultural by-products like rice straw, rice husks and sawdust.

Looking towards the future, HEINEKEN Vietnam is also exploring bolder renewable electricity solutions, including direct power purchase agreements (DPPA).

Together with malted barley, hop extract, A-yeast, and water, the beer manufacturing company is adding renewable energy as the fifth natural ingredient to the brewing of Heineken in Vietnam.

Anna Bizon, marketing director of Heineken Vietnam, said on the celebration of its 150th anniversary, “We are proud to announce that Vietnam has become the next country where Heineken is brewed with renewable energy, after the Netherlands and Brazil. This is truly remarkable progress on HEINEKEN Vietnam’s journey towards ‘Brewing A Better Vietnam.'”

Heineken introduced in Vietnam a series of activities themed “150 Years of Good Times – One way or another” to celebrate its 150th anniversary on October 7 in downtown HCMC, providing exclusive experiences to Vietnamese consumers through music, technology, and valuable rewards.

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