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Sunday, June 16, 2024

Ho Tram: the outstanding destination for MICE tourism

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Toward the peak travel season by the end of the year, MICE tourism (Meeting, Incentive, Convention, Exhibition) is heating up due to the increasing demands in trade promotion, strengthening partnerships, and team building. In this trend, Ho Tram stands out as an ideal destination for this sector.

There is now a pressing need to renew relationships, meetings, and team building. Compared with general leisure travel, MICE provides much-added values for companies. This is not only a branding opportunity but also opens up to other investment channels, as well as nurtures long-term customer relationships. MICE trips are also well-deserved rewards for employees and help to motivate them to achieve higher goals.

The World Travel Organization has forecasted that revenue from MICE will reach US$1.4 billion globally by 2025. Vietnam, and Ho Tram in particular, with its natural beauties, exotic culture, improved infrastructure, and connectivity will reap the benefits of this growth.

In recent years, the Ho Tram coast (covering Xuyen Moc District in Ba Ria-Vung Tau Province), has received much attention as an ideal destination for travel and events due to its abundant ecosystem of forests and sea. As a result, it has become an ideal venue for many luxurious resorts and retreats. Among them, The Grand Ho Tram Strip has quickly become a perfect venue for MICE thanks to its high-end facilities, varied amenities, and long-standing experience in organizing international and domestic events. For companies that combine incentive and team-building trips, a high-end resort closes to Ho Chi Minh City such as The Grand Ho Tram is a suitable alternative.

The complex consists of a pillar-less convention centre covering almost 2,000 sq.m and 11 halls with the capacity to host 1,800 guests. Leading the market with experienced and professional event organizer, state-of-the-art conference halls and luxury amenities, The Grand Ho Tram Strip meets no challenge in delivering satisfaction to clients.

A number of all-inclusive experiences can also be provided by the two international 5-star resorts named InterContinental Grand Ho Tram and Holiday Inn Resort Ho Tram Beach with more than 1,000 luxury accommodations and suites, 15 restaurants and bars, eight swimming pools, two award-winning spas, and The Bluffs – Vietnam’s premium golf course.

Meanwhile, upgrading of services, products, facilities, and staff training continues to take place in order to embrace the global tourism trend and to deliver the perfect experience for guests who want to combine both business and leisure.

With an enormous economic growth and appealing investment options, Ho Tram is expected to attract more meetings, events, conferences, and tourists.

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