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Wednesday, June 26, 2024

Japan holds sake promotion event

The Saigon Times

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HCMC – The Consulate General of Japan organized an event on November 28 to introduce sake as a match with Vietnamese and other cuisines.

Explore Sake 2023, one of the events to mark the 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan (September 21, 1973 – September 21, 2023), took place at the private residence of the Japanese Consul General in HCMC.

A sake container prepared for kagami biraki, or sake cask breaking performance

According to Ono Masuo, Japanese Consul General in HCMC, sake has become well-known for its ability to pair well with non-Japanese cuisine, which has led to the introduction of sake pairings with Vietnamese cuisine, as well as sushi and seafood dishes.

Ono Masuo, Japanese Consul General in HCMC, delivers opening remarks

He hopes that new faces of sake will be explored through this event to promote this type of beverage in Vietnam.

A scene of the event
A sake selection on display

About 150 people, including consuls general, sake consumers, food and beverage business executives interested in using sake, and influencers who help spread the appeal of sake, had a chance to try the taste of sakes and Vietnamese and Japanese foods.

A sushi chef prepares food
Caterings are prepared to go with sake

To help people understand how to enjoy traditional Japanese rice wine, experts introduce various foods that go with sake.

Watanabe Noriaki, a sake sommelier, gives food pairing instructions to guests

Attendants also have a chance to try Gacha, a type of vending machine that delivers small toys or numbers enclosed in capsules, and receive special gifts from organizers.

Gacha players ring the bell as receiving a particular item
Ono Masuo, Japanese Consul General in HCMC, gives a special gift to a gacha player

Tsukimori, representative of the Kaku-Uchi&SAKE shop and co-organizer of the event, said that the event featured 30 breweries from north to south of Japan to bring the taste of sake to Vietnamese.

Tsukimori, representative of the Kaku-Uchi&SAKE shop and co-organizer of the event

Sake, a long-standing feature of Japanese culture, provides an opportunity to bring people from all over the world together, she added.

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