HCMC – The Korea Tourism Organization (KTO) in Vietnam officially restarted MICE tourism, a type of tourism combining meetings, incentives, conferences and events via a roadshow held in HCMC and Hanoi last weekend to promote MICE tours between South Korea and Vietnam.
The event gathered representatives from 25 travel agencies from South Korea and more than 150 tour operators in Vietnam.
“To promote more MICE tours to South Korea post pandemic, we are working to organize tourism promotion events in other Asian countries, especially Vietnam,” said Kwon Jong Sool, head at KTO’s MICE tourism department.
Speaking at the event, Lee Jae Hoon, KTO chief representative in Vietnam, said, “Vietnam, South Korea and the world have been impacted by the pandemic over the past two years. However, we believe that the cooperation between Vietnam and South Korea will advance further. Our country always welcomes Vietnamese travel firms to take MICE tours to South Korea.”
He expected the event to create more tourism cooperation opportunities for both sides.
Before the Covid pandemic broke out, Vietnam was among the key tourism markets of South Korea. In 2019, South Korea saw over 550,000 Vietnamese tourist arrivals, with 73,000 of them traveling to South Korea on MICE tours, up 21.7% against 2018.
South Korea is currently considered a major MICE tourism hub in Asia thanks to its high-quality infrastructure system in many cities including Seoul, Busan, Jeju, Incheon, Gyeonggi and Gangwon.