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Many Singaporean F&B brands to join virtual franchise fair in Vietnam

The Saigon Times

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HCMC – MakanSingapore, the first-ever virtual F&B franchise fair aimed at bringing F&B franchising opportunities from Singapore to Vietnam, is set to take place on March 25 and 26, featuring 30 famed Singaporean food and beverage brands.

Singapore’s 30 nationally-recognized F&B brands will be exhibiting at the event for Vietnamese F&B entrepreneurs and potential franchisees to network and connect with. From brands winning the MICHELIN-Bib award to iconic Singaporean food names, all have been curated to ensure that innovative F&B concepts can be brought to Vietnamese consumers.

MakanSingapore, co-held by Simple Group and Colliers Vietnam, will also feature many industry experts as speakers, including Jinwoo Song, CEO of Baemin Vietnam; Michael Lin, CEO of Pizza Hut Vietnam; and Nguyen Phi Van, chairwoman of Angel Investment Network.

After the two-day event, the organizer will launch an Investment Food Trail program to bring interested franchisee candidates to Singapore so that they can experience the brands they have virtually interacted with and enter into negotiation with their target brands.

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