Mondelez Kinh Do Vietnam, a member of Mondelez International, announces the appointment of Anil Viswanathan as Managing Director, effective from the 3rd Quarter of 2022. Previously, Anil Viswanathan was Mondelez’s Vice President Marketing India.
With strong leadership ability and deep experience in various strategy, sales and marketing roles across geographies within Mondelez International over 20 years, Anil Viswanathan is expected to continue leading Mondelez Kinh Do and unlocking volume-led profitable growth for the business.
“Vietnam has been our fastest growing market in South East Asia and has significant potential for the future. Mondelez Kinh Do has achieved strong business results in the past few years despite unprecedented challenges and difficulties. With a young, talented, and dynamic team together with iconic brands, and a consumer-centric growth strategy, I do believe that Mondelez Kinh Do is well placed. We will continue to run our business sustainably, making positive changes for Vietnam’s socio-economic areas as well as creating a significant impact on the community,” Anil Viswanathan said upon his appointment.
People development has always been a key priority at Mondelez International. The group has invested in developing leaders from within and growing them through a range of functional and shaping experiences. Anil Viswanathan joined Mondelez as part of the early careers program (iTaste) in India in 2000 and has since grown and led many strategic roles in the group. After an initial grounding in Area Sales, Anil had a series of experiences in Marketing & Strategy, working for India Biscuits and Chocolates, before garnering shaping experiences in AMEA Region and Global Marketing based in Zurich.
In his last role as VP Marketing India, Anil oversaw the delivery of the entire India Brand and Consumer Insights portfolio while also partnering the setup of the Consumer Digital practice in India. Over the years, he has developed deep marketing expertise, commercial acumen as well as cross-cultural and end to end leadership ability.
In Vietnam, Mondelez Kinh Do, house to the most loved snack brands including Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone and Tang… has never stopped innovating and creating breakthrough products to delight Vietnamese consumers. The company has consistently invested in strengthening robust distribution to ensure product availability. As a result, Mondelez Kinh Do Vietnam has maintained a stable growth rate over the years.
Mondelēz International is the world’s largest snack company and the only U.S. company in Vietnam’s confectionery market to supply all types of biscuits, fresh breads, sponge cakes, mooncakes, chocolate, and other confectionery items. Kinh Do brand was acquired in 2015 and became a brand of the global Mondelēz International